Blindspots | Switch Stance Solutions

Gen-Z Is Confusing.

They want real authenticity, loyalty, consistency, and creativity. As someone who has grown up in multiple Gen-Z subcultures its always a competition between people to find the most authentic shoes, clothes, skateboard, lacrosse stick, etc. Most of the times companies cant find what these markets really want. But when they do, they blow up quick!

Most Common Mishaps

Its a long bridge between companies and Gen-Z. These are a few common mishaps that happen.

Forced slang and aesthetics

Many agencies try to reach Gen Z by using trendy slang and flashy “aesthetic” designs. While they aim to seem relatable, this often comes across as fake or forced. Instead of connecting with young audiences, it can make the brand feel out of touch. Gen Z values honesty and authenticity, so copying their language or style without really understanding it can hurt a brand’s reputation and make marketing less effective.

Relying on outdated market research

Many agencies still base strategies on old or inaccurate market research, relying on assumptions rather than current consumer behavior. For example, 45% of marketing data is “inaccurate, incomplete, or out‑of‑date” (Adweek), and 77% of marketers lack a unified view of performance (PR Newswire). Using outdated insights can waste budgets and result in campaigns that fail to connect with modern audiences.

Agencies pushing products instead of building authenticity.

Many agencies focus on pushing products rather than building genuine relationships with Gen Z, which can backfire. Young audiences value authenticity and trust, so marketing that feels purely sales-driven can come across as shallow or manipulative. Instead of fostering loyalty, this approach can damage a brand’s reputation and make campaigns less effective.

"You talk to Gen-Z. We make sure they talk back."

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