Switch Stance Solutions
About Us
Why?
Switch Stance Solutions was created to bridge the disconnect between traditional marketing and the Gen Z audience. We saw big brands struggling to connect with young consumers — relying on outdated strategies and surface-level “trendy” campaigns. As a team made up of Gen Z creators and strategists, we understand the culture from the inside out. We help brands communicate with authenticity, create meaningful engagement, and build lasting relevance in a generation that values connection over corporate messaging.
Built From Within
Our agency isn’t just speaking to the next generation — we are the next generation. Every strategy, campaign, and insight comes directly from the people shaping today’s trends and digital culture. By being authentically part of Gen Z, we bridge the gap between brands and their youngest audiences, helping companies communicate with real relevance, not assumptions.
Our Founder
Leo Hayes, our 16-year-old founder who’s passionate about creating meaningful work and building ideas from his first hand perspective of Gen-Z cultures that connect people who don't live it like he does. Outside of what he does for work, he is usually skiing, skateboarding, hiking, or exploring fashion—anything that keeps him moving and inspired. Leo brings a real Gen-Z perspective and a genuine curiosity for culture, creativity, and what’s next.
Our Mission
We started our agency because we saw how many brands talk about Gen Z without actually involving us. Our mission is to close that gap by helping companies understand what really matters to our generation — from culture to communication.